Compiling the best, most shameless cross-promotion this summer.
|“Faster than a speeding check…”|
Does whatever a USPS carrier can
In addition to releasing what felt like a new trailer every week, the ASM 2 crew partnered with the US Postal Service to put the web head’s mug on every priority mail parcel across the nation.
Their flagship ad features Spidey answering a frazzled theater owner’s prayers as he delivers the movie (presumably including the remains of however many scenes they slashed out) to an exuberant audience. Stan Lee also shows up because why wouldn’t he.
https://youtube.googleapis.com/v/0bpwmiuwjLo&source=udsAll in all, this ad is fairly harmless. It didn’t do them too much good in the end but it did get a certain film writer counting down the days until the movie’s release. There’s a joke somewhere here comparing how fast Spider-Man got to his destination and how fast they churned out the film but I’m not the one to make it.
Not only did Godzilla return to screens this summer, so did his penchant for doing a bunch of tie-in commercials. Following the ’98 film’s legendary Taco Bell team-up, the latest film’s marketing crew upped the ante with not one, but two prominent ad appearances.
https://youtube.googleapis.com/v/QKpzU2GSVC0&source=udsThe first, admittedly, is pretty damn funny. This Snickers ad sees the king of monsters before and after hunger strikes. Honestly, the ad would still be funny without a big movie tie in around the corner. But seeing how casually Toho sues for using the character’s likeness, I’m guessing this wouldn’t exist without the movie.
The other ad is… kinda strange. Somebody somewhere thought putting Fiat and Godzilla together would make sense and, bless ’em, they made it happen.
I’m not sure what to take away from the ad other than a) knowing the basics around the giant monster, Fiats must be highly radioactive for big G to want to eat them or b) one of the main selling points around Fiats is that their size prevents them from being swallowed by giant lizards.
On second thought, sold!
A burger of heroic portions
Just glancing over the Hardee’s menu makes me think I would need some sort of genetic mutation to even get through one of their entrees — at very least, Quicksilver’s hyper metabolism would come in handy to not have all that sitting around in my arteries afterwards. Mystique may be “mutant and proud” but the hell if she’s going to be seen eating that disgusting thing in her true form.
Return of the king
I’ll just leave these here for your convenience…
Waste Management is cross promoting with Transformers. Never before has garbage had a more fitting companion.
— J Schuyler Houtsma (@JShoutsman) June 28, 2014